Baltimore's Own Otterbeins Cookies: In Its 5th Generation!

Most family owned and run businesses don't make it past the 3rd generation, but Otterbein's Cookies is thriving and Generation 5 is getting ready to take over.  These are a holiday tradition in Baltimore.  Otterbeins makes cookies using the original recipes they broughtover from Germany and it's still selling like crazy.  They started out as a full bakery, selling everything your average bakery sells.  But then grocery stores started selling them and the corner bakery just couldn't compete. 

So, how did Otterbeins survive?  And how has their business lasted so long?  What are their small business secrets?  And just how good are these cookies, anyway?